Theatre Matters

Published by UK Theatre

UK Theatre is the UK’s leading membership organisation

for theatre and the performing arts. We support theatre

and performing arts organisations and individuals who

work professionally in the performing arts at any stage

of their career. Our Members have access to a range of

tailored benefits to suit the needs of you

and/or your organisation.

Find out more at

Quotes from theatregoers in this publication have been

taken from postings on the

website, a campaign run jointly by Equity, The Stage and

UK Theatre.

Sponsorship in kind from John Good

1 = DCMS Taking Part Netquest, 2012/13

2 = Arts Council England, 2012

3 = Ipsos MORI for National Campaign for the Arts, 2014

4 = Based on weekly returns, UK Theatre calculates 20 million attendances per annum at its member

venues. Attendance at Society of London Theatre (SOLT) venues was just below 14 million in 2013.

Added to the UK Theatre estimate, this makes 33.9 million attendances a year. This is more than the

entire attendance of 31.1 million at the English Premier League (13.6 million), English Football League

(15.6 million) and Scottish Premiership (1.9 million) games for the 2012/13 season combined.

5 = Affluence – A Purple Seven study, 2014

6 = Society of London Theatre, 2014

7 = Centre for Economics and Business Research, 2013

8 = Analysis of the national DCMS Taking Part dataset undertaken by TNS-BMRB, 2012/13

9 = Family Arts Campaign independent evaluation, 2015

10 = Cultural Learning Alliance, 2014

11 = Arts Council England, 2014

Cover image courtesy of Creative & Cultural Skills. Tamykha Patterson, Ambassador

Theatre Group Apprentice Theatre Technician, photo by Campbell Rowley.